During the last five years, the time that I have spent in the design world, I have been sowing the fields of my philosophy with an initial farrago of seeds that have mixed into woven strings of colorful landscapes. The damp soil within these fields consists of layers which have piled up to form a strong and diverse character.
Before entering the design world, I spent my childhood collecting experiences which would become the fertile soil to be cultured by my future education. Growing up in my parents plant nursery forced me to spend most of my time alone. This quiet bubble was the place where my imagination started to develop. The boredom guided me to escapism, to my first design – a wild, packed, noisy fantasy world. Imagination, let loose in this pretend jungle, is the base of those layers that have grounded the designer I have become. Taking a closer look at my projects until now, I can define myself as a designer who likes to play with contrasts, and to use natural processes or materials in my designs. The creation of hybrids has always fascinated me. Likewise, the progression that occurs in the plant nursery, an evolutionary thought process has led me to examine the feasibility of breeding creation in other fields outside of the nursery territory. By the integration of elements from two different worlds I get a third variety which maintains the desired qualities of the origins. This is a sexual process in which I lead both players into their fusion. The desire to create an object that will stimulate emotions has always driven me, I aim to create the breeding of two worlds to a new whole – which arouses the curiosity of humans to discover what is the meaning of this new visual object. What are the qualities produced through crossbreeding; apparently, making the illogical, logical.
I can identify differentiation of qualities in my approach to design – I attempt to create products that possess artistic value, while allowing myself to avoid the functional method in the design. These objects explore relations within human nature relations, criticize the human who places him/herself in the center of the garden, and address issues of contemporary life, etc.Later on I might add a layer that defines the exact practical use of the piece, whether it is the leg of a chair, a vase, glass or a lamp. On the other hand, when the starting point is a practical design, I am always curious about the object’s intended purpose– to serve- in relation to its harvesting potential – where the evolution of the designer ends, but the consumer’s and product’s has just begun. The interaction of people with my design engages and fascinates me, as it is a reaction to the way I think, and my interpretation of the way they should sit, eat, etc. Whether it is a conceptual design that engenders a spiritual purpose, or a practical design purpose that generates artistic design, as long as I swim in between those two worlds and influence the way people perceive design – I am inspired to move forward. I have always seen designers as quiet leaders, affecting the daily life of this world. Design is Everywhere, Design is Everything. The decisions we take have the ability to affect one user or even a whole generation. Since we have such an important role in this world, I feel passionate to be involved in the entire design process – from visualizing the desired object, to developing the concept, experimenting with materials and crafting the object to its final form. I embrace opportunities to form an imperfect harmony, a damaged perfect world.
Now as I am climbing the hills surrounding my field, I watch the landscape with all the Portions it contains, even from this height, I can recognize in the breeding flowers, the characteristics of Hans Bellmer and my mother, of Matthew Barney and my father, and I can feel every single water drop and bee that comes along the way. Beautiful colors are covering my body of beliefs. Now taste them.
Erez Nevi Pana