Fresh Box

Title: Fresh Box
Publisher: DAAB MEDIA
Editor: Slanted
On Sale: 2011
Format: 20 x 26.5 cm / 8 x 10.5 in.
ISBN: 978-3-942597-07-4
Features: 3 Vol. Box Set
Price: 125 EUR

FRESH – OMEN EST NOMEN
The compendium of the illustration revival

Cologne, 29 June 2011.
These books from DAAB are genuinely new, fresh and refreshing. They showcase what is not usually found between one set of covers: a form of art that is normally displayed, revealed or presented to the outside world in a combative, provocative, affectionate or ironic way. Illustration is back. Displaced by photography over the past hundred years, it is now more in demand than ever before. Its triumphal progress has been unparalleled – it has conquered the design of editorial layouts and of products, it has returned to advertising, and it’s displaying its creative vitality everywhere from street art to architecture. Illustration conveys the warmth and human closeness that can often be the first casualty in an age of media overkill and digital remoteness. An age-old law tells us that today’s underground movement is tomorrow’s mainstream. Graffiti art has entered the museums, and street art has infiltrated advertising. The creative sector has to be forever re-inventing itself if it is to remain what it aims to be – original, intelligent, and different.


In FRESH Cutting Edge Illustrations, Slanted – known for his award-winning typographical magazine and the blog of the same name – presents a passionate perspective on illustration, that is to say: on the elder, more figurative, more expressive sister of typography. FRESH is an international gathering of very various illustrators, contemporary styles and media. In three volumes (‘Object’, ‘Public’ and ‘Print’) the FRESH series showcases more than 1,400 works, ranging across private and commercial illustrations, from fashion to street art, from the two- to the three-dimensional. The works were selected by a panel of professional illustrators: Johannes König, Michael Luz, Mone Maurer, Raban Ruddigkeit and André Rösler. The titles were designed by the designers of Slanted magazine and blog, and the German agency MAGMA Brand Design. These volumes are definitively a vital source of inspiration for anyone engaged in creative work, and anyone who wants to be.

FRESH 1 – OBJECT
features illustrations in spatial settings as well as three-
dimensional products, from fashion to art to industrial
design. Includes interviews with Jeff Jank, Emil Kozak
and Karim Rashid.
Flexicover, 336 pages, 45 € / 65 $ / 40 £

FRESH 2 – PUBLIC
features street art, graffiti, and illustration in relation to
architecture, instore graphics and public spaces. It examines
the boundaries of dramatized illustration, the concept of
permanence, and spatial presence. Includes interviews with
INOPERABLE Gallery, Pure Evil and Dethkills Collective.
Flexicover, 336 pages, 45 € / 65 $ / 40 £

FRESH 3 – PRINT
features the best from print sources such as editorial design,
book and print art, posters, fanzines, flyers, and much more.
Includes interviews with Illustration Québec, Rotopolpress
and Kai and Sunny.
Flexicover, 336 pages, 45 € / 65 $ / 40 £